Why?

One of the latest monstrosities on Bukit Bintang is the oddly named Fahrenheit 88 (see pic).

Never mind Fahrenheit is exclusively American these days, but 88?

If I am not mistaken, 88 Fahrenheit is roughly 31 degrees Celsius and I find that somewhat odd. What are they trying to say and what’s the bloody point?  It’s not as if 31 degrees is sort of not cool – and not really hot too – just sort of lukewarm really.